Porsche
Mission X

Developed for the Future Garage campaign by Serial Cut in collaboration with Gran Turismo 7. Porsche's design data was rebuilt into a production-ready hero asset, with particular care given to how surfaces, reflections, and curves hold together. Commissioned by Grabarz & Partner, the brief was simple to state and demanding to meet, one asset, consistent and reliable under every lighting and rendering condition.

Client Porsche · Gran Turismo 7
Agency Grabarz & Partner
Production Artbox Amsterdam
Creative Studio Serial Cut
Role CGI · Visualization
Scope Digital Campaign · Hero Asset
Porsche Mission X rendered inside a curved architectural hall with cinematic lighting and reflections.
Porsche Mission X rendered in a vibrant orange-lit environment, emphasizing futuristic form and dramatic contrast.
Rear three-quarter CGI of the Porsche Mission X concept car under soft studio lighting.
Front CGI render of the Porsche Mission X concept with distinctive headlights and sleek proportions.
Side CGI profile of the Porsche Mission X, emphasizing silhouette, proportions, and subtle highlights.
Front three-quarter CGI of the Porsche Mission X highlighting reflections and surface curvature.
Top-down CGI render of the Porsche Mission X revealing its aerodynamic design and symmetrical layout.
Rear CGI view of the Porsche Mission X concept, showcasing its aerodynamic lines and sculpted tail design.
Detailed CGI close-up of the Porsche Mission X wheel rim, highlighting metallic flakes textures and lighting realism.
Porsche Mission X driver’s seat interior render, focusing on cockpit design and material detail.
Passenger-side view of the Porsche Mission X interior with elegant brown leather and metal details.
Detailed CGI of the Porsche Mission X steering wheel and dashboard instruments.
Close-up render of the Porsche Mission X gear lever and center console, showing refined materials and craftsmanship.
Macro render of the Porsche Mission X dashboard stopwatch with precision lighting and shadow depth.
Porsche Mission X parked in an exterior environment under natural light, captured in a wide-angle CGI composition.
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